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About Jo Lion Underfashion

Jo Lion luxury Men's Underwear Designer Brand offers the most underwear Luxury for your money.

We are a Value leader in the Men's Luxury Underwear segment. SAVE more and get more underwear luxury for your money.

As an exclusive boutique style "Luxury Value" brand we offer highest quality, unique, distinctive and classy Men's Underwear fashion at superior pricepoints.


Jo Lion Style

Clean, classy masculine Aesthetics Cool luxury Understatement.   Jo Lion has an unmistaken expressive, masculine and sophisticated identity.

Our modern Styles combined with ultra comfortable, highest quality fabrics and workmanship ensure perfect fit and an everyday luxurious experience.

If your underwear is as important for you as the rest of your wardrobe, we are confident that our products perfectly complement your unique identity and style, giving you the appeal and comfort you expect.

Jo Lion Fit & Comfort

Body contoured Shirts and Underpants for athletic Fit Skin soft Modal-Cotton 360 stretch fabrics with superior breath-ability and moisture absorption Boxer briefs and Trunks that won't ride up Undershirts that stay tucked in and won't bunch up

Jo Lion Quality & Performance

Attention to luxurious garment construction details and workmanship excellence Our Modal Cotton fabric has superior antibacterial performance and durability

Jo Lion Luxury Value - get the most underwear luxury for your money

Compare our prices to the few other Luxury brands that offer deluxe Modal Cotton Fabric Underwear and Undershirts. We operate with total value and quality focus - no pricey endorsements & marketing. We strive as fashion brand to provide you with superior style and value that makes you feel good everyday about yourself and confident to be well dressed ‘underneath’ in any situation.


Thank you for visiting the Jo Lion Underfashion online store.

Men's Designer Luxury Underwear Online Store